SEO Training is a fast developing and changing industry, more so then any other industry I have ever known. Search engine optimization (SEO) is quickly replacing PPC advertising as more CEO’s begin to see the worth of cheaply reaching massive audiences with highly targeted buyers, seeking information on the company’s products or services. SEO must be part of your overall marketing plan and budget.
PPC advertising is extremely quick and targeted, but PPC is an expense and once the money is spent the worth is zero. SEO on the other hand is an investment in a high quality web asset that will deliver extremely high ROI for many years after the investment ceases.
High quality SEO Training will deliver skills to attract very highly targeted leads and in most cases the CEO in consultation with the SEO experts can precisely target and measure the exact leads they want and the ones they want to avoid.
Much to our disgust most organizations leave all the SEO activities to someone in the IT area who has no SEO training or mentoring and a person who is usually at best a web page designer or hardware tech guru. Unfortunately these people have only a very basic knowledge of SEO, and when it comes to internet business, SEO is the most critical step in the whole process. These days even a lot of the most professional looking websites on the internet score less then 10% when they are put through a mild SEO test. marketing offers excellent info on this.
Most expert SEO people we mix with are self taught, highly skilled through knowledge sharing on public forums and enrollment in online courses. SEO Training and SEO courses, unfortunately is not something that can be taught well in traditional educational institutions. The reason for this is that the rules in SEO change so fast and so regularly that Universities and Colleges would often be teaching redundant information by the time they developed course material, recruited staff, advertised and took enrollments and then delivered a course.
Sure the basics of SEO Training can be taught this way, but the cutting edge is very different. Over and over again we find that the best way for a company to conduct its SEO work is either to completely outsource the task or to hire a consultant for a budgeted number of hours to assist, mentor or report on what needs changing.